Ok, ignore the face. When we shot this wardrobe test, I clearly didn’t realize I’d be sharing it with colleagues. However, as I later prepared clients for their shoots, I realized that seeing a wardrobe test would be helpful. Hence this article.
Let me take you through the logic of why I rejected these three outfits for my shoot. First, a quick primer on the basics of on-camera wardrobe:
- Solid colors are best.
- Jewel tones work well, because pastels can get washed out
- No white, especially if you are African American, because the camera will struggle to balance between your skin and the white, so either your face will be dark, or the shirt will blow out.
- No small patterns or stripes because they buzz
- Structured jackets are better than flowy ones
- No Green, in case we shoot on green screen
So with those rules in mind, I brought these outfits to my shoot. I figured basic black for the jacket would work. It didn’t. It was too harsh of a contrast against my skin. Thankfully I had brought a blue jacket that looked like denim, but in fancier fabric. That’s the one on the right.
For the top under my jacket, I brought 3 colors. Pink, blue and maroon. The pink looked neon on-camera, and the maroon darkened to brown/black, so I rejected them both. I liked the blue. It’s a nice pop of color, and it brings out the blue in my eyes. So my final choice was the blue shirt with the blue jacket.
Then I had to think about jewelry. The basic rule of jewelry is to wear tasteful pieces that don’t reflect the lights. As you can see, wearing no jewelry looks bare. So I brought a bunch of pieces and in the end decided on a simple diamond pendant. I don’t have the most adventurous taste in jewelry, so you could definitely make more of a statement if that is your style.
Here’s the final choice: As a result of this test I have encouraged, if not nagged clients to bring blue choices to shoots. From navy to royal, the camera loves blue. But the most important lesson here is to BRING CHOICES. Because what looks great to the eye may look wildly different on-camera. I hope this helps!